Today we give you all a glimpse into the world of nonprofit fundraising...
Nonprofit organizations depend largely on public funds – government contracts, grants from foundations, corporate gifts and individual donors. The more diverse an organization’s funding base the better, because it can be dangerous to rely too heavily on one source of income. Many nonprofits experienced this firsthand during the recent recession because government funding, foundation giving and corporate support took major hits.
Contrary to what you may think, individual donors are the largest source of funding for nonprofits, comprising about 70% of the sector’s nearly $300 billion worth of contributions! Individual donors also prove to be the most loyal, since they continue to give even during tough economic times. That shows how important it is for nonprofits to connect with individuals like you!
So, while I still spend much of my time writing grants to local foundations and while we still hold our government contracts in high regard, it’s also important to share our story with individual donors in a powerful way.
I encourage you to learn more about the National Adoption Center’s story by perusing our website; get to know the children we serve, the families we have created and the work that has yet to be done for the nearly 110,000 youth across the U.S. who are waiting for the love and stability of a family.
P.S. – you can become part of our story by making a gift today!
Monday, July 9, 2012
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