Friday, April 6, 2012

Hooray for April!


April is a very important month for the National Adoption Center. Not only are celebrating our 40th anniversary, we’ll also be establishing our Adoption Hall of Fame, and inducting our initial two members: Carolyn Johnson, our founder, and Alba Martinez, formerly DHS Commissioner and  President of the United Way of Southeastern Pennsylvania. We couldn’t possibly have two more deserving individuals to bestow this honor upon.

April is also important because we’ve just completed nearly one year of strategic planning discussions. Our new Brand Promise – Creating Loving Families for Children in Foster Care Through Innovative Approaches to Adoption – is the ideas, feelings and beliefs we want people to associate with NAC. Our Brand Values are equally demonstrative of what drives our daily work: Innovation, Inclusiveness, Humility and Accountability. And our Brand Personality (our tone and style) is one of passion, optimism and approachability. Utilizing this Brand Architecture we look forward to expanding our footprint and continuing the legacy of finding homes for our most vulnerable children and youth.

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