April is a very important month for the National Adoption
Center. Not only are celebrating our 40th anniversary, we’ll also be
establishing our Adoption Hall of Fame, and inducting our initial two members:
Carolyn Johnson, our founder, and Alba Martinez, formerly DHS Commissioner and
President of the United Way of Southeastern Pennsylvania. We couldn’t
possibly have two more deserving individuals to bestow this honor upon.
April is also important because we’ve just completed nearly
one year of strategic planning discussions. Our new Brand Promise – Creating
Loving Families for Children in Foster Care Through Innovative Approaches to
Adoption – is the ideas, feelings and beliefs we want people to associate with
NAC. Our Brand Values are equally demonstrative of what drives our daily
work: Innovation, Inclusiveness, Humility and Accountability. And our Brand
Personality (our tone and style) is one of passion, optimism and
approachability. Utilizing this Brand Architecture we look forward to
expanding our footprint and continuing the legacy of finding homes for our most
vulnerable children and youth.
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